Definitions

  • Date

    The date part of the timestamp at which the SecureAd code was requested as defined in the tag given to a client. If no JavaScript is available in the browser, this field contains the date part on which the noscript tracking image was requested. The time is based on OxBio's webserver's clock. The format is YYYY-MM-DD

  • Time

    The time part of the timestamp at which the SecureAd code was requested as defined in the tag given to a client. If no JavaScript is available in the browser, this field contains the time part on which the noscript tracking image was requested. The time is based on OxBio's webserver's clock. The format is hh:mm:ss in 24 hour format. Times are plain GMT, without daylight saving.

  • fraction (sec)

    The subsecond part of a request

  • ad_id

    The ID of the ad when a click occurred. This should correspond to the ad ID you assigned when you set up your code.

  • clid

    The id of the html tag where the click occurred.

  • IP

    The IP address of the end user that interacted with your ad.

  • IsBot

    Flag that represents whether an end user was bot or human. The value 0 represents human, any other value represents a bot.

  • Bot type

    The type of bot as a text string

  • oxuid

    Your unique SecureAd client ID

  • ua

    The user agent of the browser

  • host

    The current URL

  • provider

    The provider can be determined from several sources, the referrer, the host or the provider part in the query string.

  • source

    The source part in the query string.
    See     https://support.google.com/analytics/answer/1033863?hl=en#parameters for more information
     

  • medium

    The medium part in the query string.
    See     https://support.google.com/analytics/answer/1033863?hl=en#parameters for more information
     

  • campaign

    The campaign part in the query string.
    See     https://support.google.com/analytics/answer/1033863?hl=en#parameters for more information

  • term

    The term part in the query string.
    See     https://support.google.com/analytics/answer/1033863?hl=en#parameters for more information
     

  • content

    The content part in the query string.
    See     https://support.google.com/analytics/answer/1033863?hl=en#parameters for more information

  • gclid

    The unique Google click ID

  • zk

    A unique code generated by SecureAd per ad impression/ click t1_count. It represents the number of clicks in the page where the SecureAd code runs

  • countrycode

    Two letter country code in ISO 3166-1 format.
    See:     https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2 for more details.

  • isp_name

    The name of the Internet Service Provider

  • legal_entity

    The legal registered name of the Internet Service Provider

  • connection_type

    The type of connection, when available